The Sri Lankan Embassy in Beijing hosted a promotional event on December 15th, unveiling Sri Lanka’s free visa policy for seven nations, including China. More than 60 guests from the Chinese travel industry and local media attended. Charge d’ Affaires a.i. K. K. Yoganaadan encouraged collaboration between outbound travel firms, local media, and the Embassy to amplify Sri Lanka’s appeal following the recent visa policy change. Highlighting Sri Lanka’s recognition as the 5th fastest-growing tourism destination by SALT Agency in 2024, Yoganaadan urged Chinese travelers to consider Sri Lanka for the upcoming Spring Festival.
The event featured a video message from Sri Lanka Tourism Promotion Bureau Chairman Chalaka Gajabahu, expressing readiness to welcome Chinese tourists and hoping for China to become a leading source of visitors. A lively quiz rewarded winners with exquisite Ceylon Tea. Videos showcasing Sri Lanka’s beauty, its tea heritage, and gems were screened, accompanied by a display of Ceylon tea for guests to savor.
