The Sri Lankan Embassy in Jakarta collaborated with prominent Indonesian social media influencers Yosua Anugerah Mogea and Richard Widodo to highlight Sri Lanka’s culture, cuisine, and tourist spots. The influencers attended a Sri Lankan culinary demonstration at the embassy on February 15, enjoying dishes like egg hoppers and honey pancakes. Ambassador Jayanath Colombage showcased Sri Lanka’s diverse tourist destinations, including wildlife safaris, historic sites like Sigiriya, picturesque landscapes in Nuwara Eliya, and iconic landmarks such as the Nine Arch Bridge. The influencers shared their experience on Instagram, generating captivating videos to promote Sri Lanka’s culinary and tourist offerings to Indonesians. The embassy expressed gratitude to the influencers for their collaboration.
In addition to showcasing Sri Lanka’s culture, cuisine, and tourist spots, the collaboration aimed to strengthen cultural ties between Sri Lanka and Indonesia. Through their engaging content, the influencers not only attracted attention to Sri Lanka’s culinary delights and tourist attractions but also fostered greater interest and awareness among their Indonesian followers about the rich cultural heritage and natural beauty of Sri Lanka. This collaboration exemplifies the power of social media in promoting cross-cultural exchange and tourism opportunities between countries.
Source: DailyFT
