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Sri Lanka Tourism Triumphs at ITB Berlin 2024.

Sri Lanka Tourism Triumphs at ITB Berlin 2024.

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The conclusion of the 2024 ITB Berlin Convention, renowned as the foremost gathering of global travel industry leaders, marked a pivotal moment for Sri Lanka Tourism. Across three days, top international thought leaders convened to explore the latest trends, innovations, and challenges within the travel industry. Notably, Sri Lanka unveiled its new destination positioning, ‘You’ll

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Sri Lanka’s Enchanting Beauty And Rich Heritage On The Pekoe Trail.

Sri Lanka’s Enchanting Beauty And Rich Heritage On The Pekoe Trail.

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Picture an awe-inspiring expedition through the verdant heart of Sri Lanka’s central highlands, where The Pekoe Trail beckons as a must-visit destination in 2024, as recognized by National Geographic. This trail, the inaugural walking and hiking venture under the Serendipity Trails umbrella, promises an invigorating odyssey through nature, history, and culture. Spanning over 300 kilometers,

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Embassy in Jakarta Promotes SL’s Culinary and Tourist Destinations with Social Media Influencers.

Embassy in Jakarta Promotes SL’s Culinary and Tourist Destinations with Social Media Influencers.

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The Sri Lankan Embassy in Jakarta collaborated with prominent Indonesian social media influencers Yosua Anugerah Mogea and Richard Widodo to highlight Sri Lanka’s culture, cuisine, and tourist spots. The influencers attended a Sri Lankan culinary demonstration at the embassy on February 15, enjoying dishes like egg hoppers and honey pancakes. Ambassador Jayanath Colombage showcased Sri

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Sri Lanka Tourism on show at the 13th International Tourism Exhibition in Shiraz, Iran.

Sri Lanka Tourism on show at the 13th International Tourism Exhibition in Shiraz, Iran.

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The Sri Lankan Embassy in Iran, in partnership with the Sri Lanka Tourism Promotion Bureau, showcased Sri Lanka’s tourism potential at the 13th International Tourism and Related Industries Exhibition in Shiraz from January 3- 6, 2024. This marked the Embassy’s inaugural tourism promotion event outside Tehran. The Sri Lanka pavilion garnered significant attention, raising awareness

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Sri Lanka Eyes Near 50% Rise in Visitors to its Temples and Beaches.

Sri Lanka Eyes Near 50% Rise in Visitors to its Temples and Beaches.

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Sri Lanka aims for a nearly 50% increase in visitors to its temples and beaches as it endeavors to revive its tourism sector. Despite facing challenges due to the pandemic, the country remains optimistic about attracting more tourists to its renowned cultural and natural attractions. Efforts are underway to enhance infrastructure, promote safety measures, and

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International tourism to end 2023 close to 90% of pre-pandemic levels.

International tourism to end 2023 close to 90% of pre-pandemic levels.

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International tourism is rebounding strongly, with a nearly 90% recovery of pre-pandemic levels expected by the end of 2023, according to the latest data from the World Tourism Organization (UNWTO). Between January and September 2023, approximately 975 million tourists traveled internationally, marking a 38% increase compared to the same period in 2022. The third quarter