The Sri Lanka Tourism Promotion Bureau (SLTPB) is planning its most comprehensive global campaign in over a decade, with a budget of Rs. 1.6 billion, starting in January 2024. The campaign is aimed at promoting Sri Lanka’s potential as a tourism destination to attract experience seekers. The plan includes a holistic approach encompassing traditional and
Sri Lanka gears up for World Tourism Day with a series of special events
Sri Lanka gears up for World Tourism Day with a series of special events
2023-10-10T09:19:26+00:00
News
Sri Lanka’s tourism industry is preparing for World Tourism Day 2023, which falls on 27 September. The Sri Lanka Tourism Development Authority (SLTDA) is organizing events to focus on green investments and Micro, Small, and Medium Enterprises (MSMEs) in the sector. The event, organized by the United StatesAgency for International Development (USAID) Indo-Pacific Opportunity Project
USAID and SLTA launch social media influencer campaign to boost tourism
USAID and SLTA launch social media influencer campaign to boost tourism
2023-10-10T08:21:52+00:00
News
The United States Agency for International Development (USAID) Indo Pacific Opportunity Project (IPOP) and the Sri Lanka Tourism Alliance (SLTA) have initiated a social media influencer campaign aimed at revitalizing Sri Lanka’s tourism industry. A team of ten global influencers with substantial followings in key tourism source markets will travel to various picturesque locations across
Sri Lanka Embassy in Brussels hosts a tourism promotion workshop in Antwerp
Sri Lanka Embassy in Brussels hosts a tourism promotion workshop in Antwerp
2023-10-10T08:09:48+00:00
Destinations
The Sri Lanka Embassy in Brussels organized a tourism promotion workshop in Antwerp, Belgium, titled “Discover Sri Lanka: Unveiling the Island’s Beauty in Belgium.” The event, held on September 27, 2023, aimed to introduce Sri Lanka’s beauty to Belgian travel professionals. Over 80 participants, including tour operators, travel agents, bloggers, influencers, journalists, TV professionals, and
Sri Lanka Convention Bureau awarded ‘Most Promising MICE Destination’ at BLTM India
Sri Lanka Convention Bureau awarded ‘Most Promising MICE Destination’ at BLTM India
2023-10-10T07:39:03+00:00
Destinations
Sri Lanka Convention Bureau (SLCB) received the ‘Most Promising MICE Destination’ award at the Business Leisure and Luxury Travel Mart (BLTM) held in New Delhi. The event, which took place in September 2023, brought together destination marketers and travel service providers for business negotiations. This annual travel mart focused on business, leisure travel, and MICE
You will come back for more”: SL’s new tourism tag debuts at top Paris show
You will come back for more”: SL’s new tourism tag debuts at top Paris show
2023-10-10T06:47:29+00:00
News
Sri Lanka had a strong presence at the International French Market (IFTM) Top Resa, featuring 27 companies and its new destination branding, “You will come back for more,” after a brief absence in 2021. France is one of Sri Lanka’s top seven tourist markets, with over 44,000 European visitors in the first nine months of
