A groundbreaking national initiative by Cinnamon Hotels & Resorts, Sri Lanka Convention Bureau and SriLankan Airlines
Sri Lanka marked a significant milestone in its journey to becoming a premier destination for international conferences with the launch of the Sri Lanka Conference Ambassador Programme (SLCAP). This first-of-its-kind initiative, presented by Cinnamon Hotels & Resorts, the Sri Lanka Convention Bureau (SLCB) and SriLankan Airlines, bringing together trusted entities to promote Sri Lanka as a global hub for business events.
The programme was, attended by the Chief Guest, Minister of Foreign Affairs, Foreign Employment and Tourism, Vijitha Herath and the Guest of Honour, Senthil Gopinath, Chief Executive Officer of the International Congress and Convention Association (ICCA).
The Sri Lanka Conference Ambassador Programme is designed to empower and engage local association leaders and professionals to act as ambassadors, advocating for Sri Lanka on the global stage. With 25 ambassadors already onboarded, SLCAP will identify and support influential leaders in their fields to attract international conferences to Sri Lanka. The programme aims to transform the country’s Meetings, Incentives, Conferences, and Exhibitions (MICE) landscape, driving economic growth, promoting sustainability and knowledge exchange.
Source – island.lk
